Will the post-covid world see better TV?

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Will the post-covid world see better TV?

John Hammond • 2 May 2021

Can we now raise ourselves to celebrate Life itself, not Lifestyles?

With many parts of the world finally starting to look forward to a post-covid era, the question remains as to what affect the last twelve months have had on the TV industry.

While there's definitely some good news, there's also some bad - at least for the production companies who expect things to go back to normal. They cannot and will not. Covid has changed the world and its' expectations completely. It's also changed audience demand.

In my opinion, the world no longer wants to see content taking airtime on national networks that promotes minority agendas supported by the producers are are positioned to be able to do so. Nor do they want to aspire to or to applaud those who have prospered and live their lives with a total disregard for others. By belief is that audiences now want to see stories of hope and of self sacrifice. Stories that place high value on the things that humanity should really value: Life itself - and how mankind has the ability to raise a new standard of care and concern for others over monetary gain.

Let's celebrate the lives of people like 100-year old Sir Tom Moore, who raised £170,000 for coronavirus relief. Airtime devoted to men and women like that is so much more uplifting and inspirational than in programs that incite the audience to aspire to have the lifestyles of millionaires whose focus is on self.

Let's pray that the post-covid world appreciates the value of life, not of lifestyle.

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